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Practical Experience: New coverage of Real Madrid and other sports events.
85% of students enjoy professional internships in Real Madrid Communication Area.
Academic cloister composed by renowned professionals, among them 14 lecturers from Real Madrid CF.
Professional Network improvement thanks to the professors, and the chance to open discussions with sports personalities and media professionals.


Master’s Degree in Communications and Sports Journalism

The Master in Communication and Sports Journalism teaches what sports journalism is about and how it works, by analysing how the industry’s professional and social dimension has evolved nationally and internationally, including its legal and economic aspects.

The Master programme trains students in journalistic work covering areas such as:

  • Print journalism.
  • Television and sport.
  • Sports radio.
  • Digital journalism and social networks.
  • Communication management in sports organisations.

The Master in Communication and Sports Journalism provides a specialisation for Journalism, Social or Audiovisual Communication graduates. It is also an interesting option for students from economics, social studies or sports studies backgrounds seeking to form associations with sports journalism and become leaders in the new working environments required by television, radio, digital environments and sports newspapers.

Study Plan


  • Social aspects associated with sport.
  • New trends and current status of the sports market.
  • Legal bases of sports.
  • Economic bases of sports.


  • News genres in sports journalism.
  • Print and digital sports newspapers. Information on football and other sports.
  • Sports writing in the general media.
  • Regional editions. Specialist magazines. Multimedia environments.
  • Agency sports journalism. Internet and combined editing.
  • Photography in sports newspapers. Digital design and layout.
  • Reporters and special correspondents. Coverage of major sports events.
  • Columnist. Evolution and style of sports columns.
  • Investigative and data journalism in sport.
  • The transfer market in the world of football.


  • History of sport on the radio in Spain.
  • Sport of the radio today.
  • Technological world of today’s radio. Digital content management system and mixer.
  • Multi-connection programs. “Carrusel deportivo [Sports Carousel]”.
  • Sports radio production.

  • Daily sports programmes.
  • Radio sports commentating.
  • Radio sports interviews.
  • Sports and their association with the radio.
  • Sports radio and advertising.
  • The voice as a communicative tool.


  • Current television industry.
  • Television audience indicators and workflows.
  • Broadcasting rights and relaying of sports events.
  • Use of digital camera and lighting equipment.
  • Video editing and post-production in television. Editing in Avid.
  • Production of sports television formats.
  • Production of sports events.
  • Creation and development of sports television programmes.
  • Preparation of television reports.
  • Television presenting. Auto-cue and body language.
  • Television sports commentating.
  • Television sports information. Sports information models, debate, opinion, interviews and correspondents.


  • Online media world.
  • Social networks and new trends.
  • The world of sports blogs. Activities and case studies.
  • Technological applications in sports journalism.
  • Sports website structure.
  • SEO positioning in sports journalism.
  • Control tools in the use of social networks.
  • Social network strategic analysis.
  • Community manager sports media.
  • Digital marketing on social networks.
  • Personal branding and online reputation.
  • Advertising strategy on digital media.
  • Big Data and viewing data in the world of sport.
  • Analytics, assessment and metrics.


  • Organizational chart and task distribution in a sports club (publications and communication).
  • Sports marketing.
  • Communication and managerial skills (leadership, decision making, negotiation and crisis management).
  • Professions and sports professionals (writing for the radio, the web, press agencies, Ciudad Deportiva training complex and Real Madrid C.F. football and basketball press departments).
  • Carrying out press conferences. Relations with sports personalities
  • Sports protocol.



Javier Tola
Director, Simply Sport SL

Antonio Galeano
Director of Communication, Real Madrid C.F.



David Mendoza
Subdirector of Comunicación, Real Madrid C.F.

Juan Camilo Andrade
Jefe de Prensa

Carlos Ocaña
Project Manager, Real Madrid C.F.

Elena Naranjo
Legal Consultancy, Real Madrid C.F.

Juan Camilo Andrade
First Team Press Officer, Real Madrid C.F.

Miguel María García Caba
Legal Consultancy, Real Madrid C.F.

Luis Morales
Head of Production, Real Madrid TV

Eric McKee
Staff Writer, Real Madrid TV

Fernando Porrero
Webmaster, Real Madrid C.F.

Frederic Hermel
Staff Writer, AS, L’Équipe, Punto Pelota and Jugones

Phd. Gonzalo Martín
Audiovisual Producer

Juan Carlos Fociños
Director of Sponsorship, Madrid Basketball Federation

Julio del Río
Managing Director, SportShip Marketing

Marta Pinillos
Voice Therapist

Nacho Ruiz Lamela
Audiovisual Content Management, BRT News, Eurosport

Javier Tola
Director, Simply Sport SL

Juan Antonio Jiménez
Editor-in-Chief, OK Diario

Jorge Sánchez
Founder of Kumlaude, Lecturer at IE and the University of Geneva

Ana Cinta
Head of Production and Logistics, COPE

Matt Rendell
Journalist and Sports Commentator

Nacho Martín
Journalist and Cameraman, EFE news agency

George Baptista
Press Officer, UEFA

Jorge Sánchez
Lecturer in Communication, Universidad Europea de Madrid

Pedro Miguel Díaz
Professor, Universidad Europea de Madrid

Differential Aspects


  • It involves actual contact with the profession. Placements are spent at Real Madrid matches and at the Club’s facilities.
  • Its training staff has proven experience in the industry.
  • It equips students to perform their work (photographic cameras, video cameras, editing rooms, radio studios, television studios etc.).
  • It has an international perspective.
  • Work placements are spent with the club’s own media, such as Real Madrid TV, press offices, the communications department or the Real Madrid Foundation.



  • Placements. 85% of students spend their placements with Real Madrid’s.
  • Teaching Staff. 14 lecturers on the communication structure of Real Madrid.
  • Practical Experience. News coverage of real Real Madrid events.

Career Opportunities


This Master program is an ideal opportunity for graduates seeking a solid specialisation as part of a postgraduate qualification offering greatly enhanced employment prospects in any field related with sports communication and journalism.

The master degree has a professional internship programme where students could be placed in some of the biggest players in sports communication and journalism in Spain such as Mediapro, Europa Press or Agencia EFE, but most of students enjoy their placements at Real Madrid CF Communication departments or Real Madrid TV.