The CRM, Data and Analytics Manager will assume responsibility for the management of the Club’s database, leading the identification of key data segments accompanied by actionable information and reports that help the company make informed decisions to support the generation of revenue and follower retention, acquisition and engagement.

Working in key business areas including marketing, ticketing, hospitality and retail, this role will manage all data-related technology and third-party vendors to ensure the best-in-class campaign delivery, internal reporting and fan journeys.

Responsibilities will include but not be limited to:

Work with the Head of Marketing to plan and deliver the Club’s data strategy, with a key focus on fan retention and loyalty, and the growth of new audiences;
Management of the Club’s database and CRM infrastructures, including oversight of all data integrations, hygiene and data governance and compliance, both internally and through third-party providers;
Understand the composition of the Club’s fan base and key market segments; provide regular data and measurements of products/sales, customer profiles, target markets and product development;
Daily ticket sales reports along with ongoing analytics that contribute to marketing efforts and business recommendations;
Manage the planning and delivery of email, SMS, mobile apps and offline communications and campaigns that drive engagement, retention and acquisition, including personalized content, audience targeting, one-off or automated campaigns, testing and learning to optimize operations future;
Track key KPIs of marketing campaigns and report to the Strategic Information department.
Have a thorough understanding of the Club’s sales channels and how they drive Club revenue and other business objectives;
Identify opportunities for audience growth (supporters, prospects, sales opportunities) across all available channels, working with the broader marketing team to design, develop and execute journeys;
Management of the Club’s designated CRM vendors/database and liaison with related technology agencies to fully utilize their expertise and resources;
Lead Club audience research (eg, surveys, focus groups);
Liaise with Sales to coordinate outbound phone campaigns;
Work with finance, legal, or other internal teams to meet internal data needs;
Assist with other marketing initiatives as business dictates; Y
Uphold the Club’s brand values.

Closing of applications: May 27, 2022.


  • You will need to have CIM or a related diploma with acquisition/retention digital and direct marketing experience in the B2C industry managing customer audiences, preferably within a sports organization. Additionally, you'll have demonstrable experience developing CRM strategies and working with many data sources to gain valuable insights.
  • Advanced skills in Excel, PowerPoint, HTML, and Adobe Photoshop are essential. You'll be confident in data analysis and reporting of customer data, previous experience with email marketing tools, and excellent customer management skills are also essential.
  • We are looking for a confident and articulate communicator with an exceptional eye for detail and excellent time management skills.